SEO: Search Engine Optimization
Onsite SEO: The process of optimizing your website in order to align with organic search results, allowing consumers to more easily find your website in the search process.
Google is a fascinating technology that does so much more than what you think you know. Google search engines crawl websites that essentially read your content to determine the relevancy for searching users. When you are optimizing your website for your consumer, there are a few things that you want to take into consideration;
- Image ALT text
- Crawling Accessibility
- Internal Links
According to reliablesoft.net there are a lot of ways that you can optimize your website to gain more organic search traffic. Your headings are typically the first thing that search engine bots see. These bots then “read” through the different links and content to determine how useful your website really is. Your titles and descriptions should obviously be the main topic of the content on your page. For example, no one wants to read content about Elephant Farts if the title and description of the page is Biddable Media Topics and Techniques. That would just be plain silly! (And probably wouldn’t get your website to rank very high either!)
Keywords are biddable media topics that we’ve already discussed. (However if you missed it, you can read my earlier posts about these topics and techniques for google keyword research here.) But to give you a brief crash course, keywords are words or phrases that a user typically types into Google when they are searching on the web. Your relevant keywords are those particular phrases that are located on your page, most likely in your headings and descriptions. Your headings and descriptions should contain the keywords that are, again, relevant to your content. Make sense?
Alt Text Images can be a great way to not only link to other relevant sites, but to increase your visual appeal on your website. Content typically needs photos to help tell the story that you are trying to convey to your user. Your photos should be relevant to your content, and visually appealing. (Everyone likes having something pretty to look at!)
The way you can utilize Alt Text in your image content is to copy the image address, and link to your website like I have above. (If you right-click the images, it should take you to the original content website that I have in the description below each photo.)
Crawling Accessibility can be one of the largest unknown factors as to why your website might not be ranking highly, even after optimizing all the other additional steps on your website. You can check to see if your website is accessible to search engine crawling by running the URL Inspection Tool, after registering your website with the Google Console.
Internal Links help your reader find additional pages and sources that are relevant to the content. For example, all of the highlighted text you see on these pages are out-bound links that I have posted to the sites from which I have found this relevant information.