• Biddable Media Topics and Techniques

    Biddable Media Amazon Advertising

    This week’s topic of Biddable Media Amazon Advertising will give you a closer look into the shopping giant. Amazon Advertising Amazon, the largest e-commerce empire our world has known, thus far. There isn’t much that you can’t purchase off of Amazon. Which therefore makes Amazon the perfect place for e-commerce businesses to advertise. The paid search behaviors are similar to that of a Google search. Keywords help determine the products you search for, and provide relevancy to your search query. This week’s topic of Biddable Media Amazon Advertising will give you a closer look into the shopping giant. The hardship for advertisers and product listings, is that search results are…

  • Biddable Media Topics and Techniques

    Biddable Media Topics and Techniques : Using Google Shopping

    Utilizing Google Shopping as a means for your biddable media topics and techniques in your business. Have you ever noticed how you can type an item into the “search” bar in Google, and up, pops a bar of images with that item including prices and e-commerce sites? These forms of biddable media topics and techniques helps businesses gain awareness of products without you ever having to visit their website! Basic e-commerce businesses run their operations online. Products gain visibility by being featured in Google Shopping ads. Products can have an organic listing, (specific to the keywords typed into the search bar) or they can have a sponsored listing. According to…

  • Biddable Media Topics and Techniques

    Biddable Media: YouTube Video Advertising

    YouTube Ads, why and how? Google ads does tend to change up the interface a bit for YouTube video advertising and partnering platforms. However the results of a good video campaign can bring in a huge ROI to a business who’s willing to spend the money where the eyes are. YouTube has over 30 million visitors a day with 300 hours worth of video getting uploaded every minute! That equates to 5 billion videos a day! (Shameless plug, watch my latest YouTube video here.) There are over 1,300,000,000 YouTube users. With cable TV users switching to streaming services, there’s no wonder why brands are jumping at the idea of getting…

  • Biddable Media Topics and Techniques

    Biddable Media Topics and Techniques: Social Media Marketing

    From Google Ads, to Facebook Ads In our next blog of biddable media topics and techniques, let’s dive into the importance of social media marketing for your business. Social media is a very powerful tool that can help us in our everyday lives. It can help us stay connected with friends and family members across the globe. It can also help us stay up-to-date on current events, fake news, and provide entertainment and distraction from our everyday routines. (Emphasis on the distraction for me…) Our smartphones have been able to provide us with endless possibilities; phone, text, email, camera, tweet, snap, I could go on. We literally carry computers around…

  • Biddable Media Topics and Techniques

    Biddable Media: Paid Ads in Google Search

    Google Ad Auction; Google in Business Have you ever noticed the search results that show up at the very top of the page while you’re searching for an item on Google? Some might be organic search results, as we’ve previously discussed. The organic search results are the web pages that are deemed relevant and useful to a users search, and appear at the top of the page, under the search bar. However a Paid Search Ad is what is classified as a search result that appears before the organic results in a Google search query. I’m sure a lot of you are thinking, WeLl HoW Do I kNoW ThIs aD…

  • Biddable Media Topics and Techniques

    Media Topics: Offsite SEO

    Offsite SEO- AKA, Off-Page SEO Offsite SEO refers to all of the strategies that happen off of your website, that help you gain organic search traffic. This organic search traffic occurs when all of the elements of your SEO strategy, help your rankings become higher in a Google Search. Here are a few things that impact your Offsite SEO; Backlinks Natural Links-Content creator creates a link to another website Manually Built Links-Content creator has their content shared by others Self-Built Links-Links that are sometimes hidden optimized anchor text (This one isn’t hidden) Hidden anchor text links are frowned upon, so be careful Self-Built Links also must be relevant to the…

  • Biddable Media Topics and Techniques

    Media Topics: Onsite SEO

    SEO: Search Engine Optimization Onsite SEO: The process of optimizing your website in order to align with organic search results, allowing consumers to more easily find your website in the search process. Google is a fascinating technology that does so much more than what you think you know. Google search engines crawl websites that essentially read your content to determine the relevancy for searching users. When you are optimizing your website for your consumer, there are a few things that you want to take into consideration; Titles Descriptions Keywords Content Tags Image ALT text Crawling Accessibility Internal Links According to reliablesoft.net there are a lot of ways that you can…